Home ButtonThe Legacy ButtonThe ExperienceLocationsNewsCorporate InformationSenor PicoMai Tai LoungeLogo Trader Vic's
 
 
 
Genuine passion for dining.

The Trader Vic’s Corporation has worked passionately over the years to remain true to the spirit of the Trader’s carefully conceived vision. The décor is authentic and transcendent, the flavors are savory and bold, the libations are exotic and enticing.

Whether located on a waterfront, in the heart of a metropolis or down a spiral staircase in the warmly lit basement of a posh hotel, enter the world of Trader Vic’s and find the “carefully crafted chaos” of tikis and tribal masks, of primitive spears and ceremonial drums, of aboriginal fish traps and ancient canoes, of Gilded Lilies and Tahitian Honey Bees, Mai Tai’s and Bahia’s, Ahi Poke, Pupus and Indonesian Lamb Roast…

Our management team of seasoned professionals has distinguished international experience in the hospitality industry. Our famous cooking methods, extensive beverage offerings and expert attention to detail have made Trader Vic’s a highly valued partner with local entrepreneurs, high profile real estate companies and international hotel groups. Trader Vic’s has proven to owners and investors alike that with our solid brand potential and extensive experience, we stand for success.

Core Values

Excellence: From the first warm greeting to the attentive wait staff to the highest quality food and beverage ingredients. Trader Vic’s constantly strives to exceed expectations at every level, everyday.

Innovation: We masterfully blend tradition with today’s modern lifestyle. As our founder Vic Bergeron once declared,“…constant change of menu, constant development of food and drink presentation and constant review of personnel is our policy at all times.”

Loyalty: We are unwavering in our support of our partners and staff; we are accessible, personable and kind. Our Trader Vic’s family throughout the world shares our passion for greatness in all aspects of life.

Fun: The drinks, the décor, the people, whether a partner, a guest, or an employee, it is about celebrating and appreciating the pleasures in life. It is Trader Vic’s after all. Relax, enjoy!

Community: We respect regional conventions and customs and we honor individuality in our people and in our locations. We are environmentally conscious and take pride in being a positive presence in each of our communities.

Character: Honesty, integrity, sincerity and pride in everything we do.
 

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Home | The Legacy | The Experience | Locations | News | Corporate Information | Señor Pico | Mai Tai Lounge
Back Office | Concept Development | Employment | Franchise Inquiries
9 Anchor Drive, Emeryville, CA 94608 | Tel: 510 653-3400 | Fax: 510 653-9384
Copyright © 2009 NUBECO

TRADER VIC’S, the TRADER VIC’S Logo, SENOR PICO, TASTE THE WORLD, MAI TAI LOUNGE,
HOME OF THE ORIGINAL MAI TAI, the Menehune Logo, MENEHUNE JUICE, and KAFE-LA-TE are trademarks of
NUBECO, LLC in the U.S.A. and other countries.
All copyrights associated with Trader Vic’s food and beverage products and restaurants are owned by NUBECO, LLC.